DIGITAL MARKETING

PROGRAM IN DIGITAL MARKETING
  • Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
  • While the term Digital marketing covers a wide range of marketing activities, this course deals with types of digital marketing & important terminologies, web advertising and fundamental components, Google Adword & account setup, search engines and marketing, SEM in modern business, display advertising, e-mail marketing, mobile marketing, Social media strategy, Google Analytics etc.