INCREASE TECHNICAL AND VISUALIZATION SKILLS
ALONG WITH ZICA'S PROGRAM COMPLETION CERTIFICATE, THE STUDENT CAN APPLY FOR MULTIPLE CERTIFICATES FROM GOOGLE, FACEBOOK, HUBSPOT, LINKEDIN ETC.
LEARN FROM GOOGLE CERTIFIED PROFESSIONALS
PROGRAM IN DIGITAL MARKETING (3 AND 6 MONTHS)
OVERVIEW
Learn from the Professionals
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Learn from Google certified professionals.
Become a professional artist
While the term Digital marketing covers a wide range of marketing activities, this program deals with types of digital marketing & important terminologies, web advertising and fundamental components, Google Adwords & account setup, search engines and marketing, SEM in modern business, display advertising, e-mail marketing, mobile marketing, Social media strategy, Google Analytics etc.
PROGRAM HIGHLIGHTS
- Increase technical and visualization skills
- Learn complete digital marketing pipeline
- Placement support
BE INDUSTRY READY
At the end of the program, the student can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding of digital marketing, social media and brand management.
DELIVERY METHOD
- Weekday batches: 5 days a week (2 hours per day)
- Practical session backed by theory explanation
- Practical assignment and Project based learning
- Industry-aligned creative and technical programs
PROGRAM OUTLINE
EMERGING STUDENT PROFILE
The program completed student can create strategic plans, develop business cases and formulate the digital marketing strategies for any client. They can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding of digital marketing, social media and brand management. He or she can develop a digital marketing solution strategy spanning across Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing and site experience optimization.
PLACEMENT OPPORTUNITY
After successfully completion of the said program, a student is eligible for following job categories.
Digital Marketing Manager Search Engine Optimizer SEM Manager
Social Media Marketing Manager Content Marketing Manager Inbound Marketing Manager
Web Analyst